HUGGALUGS PTY LTD - Australia

Huggalugs is an Australian made and owned children's clothing label which provides functional baby and childrens clothing in a fun and funky way. All Huggalugs products are designed to hug little ones in colour.Huggalugs Directors, Elizar Mytka and Jennifer Zuber, are proud mum-preneurs. Their label is a direct response to the needs they faced with their children. Their range uses only high-quality material, made to stand up to the vigorous workout little ones give their clothing.The first Huggalugs product launched was Huggalugs Leg Huggers (aka leg warmers) for babies and children. Elizar and Jennifer noticed over their first couple of winters as mothers, that their kids often got cold legs, even while wearing their winter clothing. This was especially apparent when they had their kids  

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sitting in a car seat or stroller and there was a gap of skin exposed between where the pant legs end and the socks begin. The Australian winter may be mild compared to other countries, but the wind and rain still do cause a chill. They found that traditional leg warmers were too warm, too bulky or too tight. Stockings make easy nappy changes impossible and toilet training a nightmare. It is also almost impossible to find funky stockings appropriate for baby boys. Frustration with what was and was not available on the market led to the development of Huggalugs children's leg huggers.Soon after finalising their leg huggers designs, Elizar and Jennifer designed a range of children's gear to complement their leg huggers. Using high quality Australian materials they designed 100% Australian Organic Cotton baby and children's t-shirts, 100% Australian Merino wool baby wraps, X-Large bunny rugs and maternity Bump Huggers. All Huggalugs products are a direct response to issues Elizar and Jennifer faced as pregnant women and new mothers. Elizar and Jennifer are also environmentally aware and socially conscious. They use local manufacturers and environmentally sustainable materials in their designs wherever possible, thus providing functional, funky and practical solutions for parents to the benefit of the Australian community and to the world at large.